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The Power of the Dominant Buying Motive
 
Given the current economic challenges, sales trainers are working hard to convince
clients that there is still a place for selling skills and sales training. Corporate sales
training market needs to reposition itself yet again.  Clients need to be convinced more
than ever that there is merit in investing in training a sales team.  This needs to go
beyond “39 steps to closing the deal.”
 
To do that,  trainers in selling and negotiation skills need to keep it simple. This is
something that is apparently quite difficult for those of us who are involved in people
development. Sales and marketing training is full of three letter acronyms. – USP’s