The word mentor means many things in different contexts. Recently there has been a

significant level of interest in the relationship between sales management and mentoring.

What is of particular interest is how peer mentoring could benefit particularly new recruits.

A lot of work has been done on the role that a salesperson’s peers play in influencing

personal motivation and skills development. Peer mentoring has been described as the

relationship between a more experienced salesperson (mentor) and a less experienced