Leadership: The Exponential Effect

Leadership: The Exponential Effect: NOW AVAILABLE in paperback and as an ebook

Available on Amazon
or available at Quickfox Publishing

Leadership: The Exponential Effect is a well-researched, principle-based book that explores the relationship between self-leadership (leading me), leading others (leading them), leading teams (leading us) and leading for results (developing solutions). The books is divided into four parts and attempts to answer the following key questions:

  • What does effective leadership look like?
  • What is the relationship between self-leadership, leading others, leading teams and leading for results?
  • What do organisations need to do to create a sustainable, high-quality leadership development pipeline?

Leadership: The Exponential Effect is a cumulative expression of 25 years’ experience working in the areas of leadership development in more than 80 countries. The book is aimed at readers, organisational leaders who are committed to personal and professional development. The leadership principles examined in this book apply equally in the business context, government and the not-for-profit sectors.

The book approaches leadership from the basis of strong academic research supported with interviews from corporate and organisational leaders who share their stories around the 12 leadership principles that are covered.

"Dr Andy Brough has, in a few 100 pages, helped elevate our understanding of leadership for the modern age. He takes us on a well-researched and informative journey with relevant examples and testimonies across a wide range of industries and sectors with a powerful message for all those aspiring to leadership. As an experienced practitioner working inside and alongside organizations, Andy offers us pragmatic advice and a set of tools and approaches to support how we amplify the impact of leadership. In the current context, his approach to amplify leadership as an impact you have in service of others, really resonates. As organizations strive to adapt; becoming flatter, less hierarchical, and more networked – the need for greater leadership from all increases. By connecting how we think about leadership in terms of self, the team and the wider organizational context , Andy has given us an opportunity to think in a more connected way on how to deliver the positive, exponential impact of leadership."


Robin Lilley, Global Director of Leadership, Learning & Development, The Coca Cola Company, Atlanta, Georgia, USA.

"Dr Andrew Brough has succeeded in making a substantial contribution to our understanding of leadership in a way that is engaging while still containing academic breadth and depth."

Dr Mark Manley, International Strategy & Leadership Consultant, Kwa-Zulu, Natal, South Africa

"It is clear that Dr. Brough understands leadership. He not only presents the complex elements of leadership but provides exercises to help readers gain deeper insight into the concepts. From leading yourself to leading others, whether in stable or chaotic environments, Dr. Brough's book can help you understand the what, why, and how of leadership. This is a must read for anyone interested in understanding the deeper concepts of leadership."

Bruce. E. Winston, PhD, Professor School of Business and Leadership,

Regent University, Virginia Beach, USA

"This not just another book on Leadership. It is a guide, template and coach for all of us to reflect on the leaders we aspire to be and the impact we want to make on others and the world around us. At its heart is a simple, yet powerful set of propositions, brought vividly to life, that capture a new paradigm for exponential effectiveness in leadership. This book has the potential to not only transform the way we think about leadership but, through application, to also provide the possibilities for real personal change and discovery.”

Chris Crosby

CEO TMA World & Country Navigator, London, UK

"A great book filled with leadership wisdom and practical exercises to help in personal, team and organizational leadership. We need this kind of effort in a world where perhaps the greatest challenge is our leadership crisis. Andy’s book will help us expedite the emergence of authentic leaders and leadership. Thank you Andy. This is especially needed in a 'post-COVID19' world; a world that will likely offer bigger and more dangerous leadership challenges."

Adriaan Groenewald

CEO of Leadership Platform, Founder of ThinkLead, Author of ‘Seamless Leadership: Univeral Lessons from South Africa’

A post-lockdown (I'm cautious about 'post-Covid') organisational context is going to require effective leadership that could pivot organisations to greatness, fast; the type of leadership that will have an exponential effect. The twelve leadership principles are skilfully explicated through theory-infused practices, ranging from stories from the author's extensive leadership practice, vignettes from real executive experiences, and questions at the end of each chapter to guide your own reflective practice. Ambitiously comprehensive in its reach, a highly useful companion for leaders to radically transform their game.


Dr Andrew J. Johnson, Action Scientist & Chief Learning Officer, co-editor (and contributor) of ‘Leadership: Perspectives from the Frontline’, Johannesburg, South Africa.

Without any doubt a must read book for all leaders, those in managerial positions and proud South Africans.The reflections provided, the contextual interpretation and rich insights on important conversationsin business, the words of wisdom from Dr Brough on leadership is a real inspiration.
The book takes a novel approach and opens new avenues for further discussion and research
on the underlying principles supporting effective and efficient leaders.It provides a valuable framework for daily use to inform and guide decision-making while simultaneously also deepening the current discourse amongst passionate scholars on the topic.

Prof HB Klopper, Executive Dean: Research & Institutional Partners, Da Vinci Institute, Modderfontein, South Africa



TITLE: Leadership: The Exponential Effect (Retail Price R325.00)

AUTHOR: Andrew J. Brough

Paperback ISBN: 978-0-620-89474-6 (228.60mmx152.40mm - Softcover)

Publisher: Quickfox Publishing on behalf of the Brough Leadership Institute

Publication Date: January 2021

Number of Pages: 268

Finish: Matt Laminated

Binding: PUR

BISAC: BUS 071000/BUS 066000

South Africa : Available from Quickfox Publishing http://publisher.co.za/product/6387/

Tel 021 830 5239 or 0861 234 256 or email the publisher online bookstore directly at sales[at]publisher.co[dot]za

Rest of the World:
Available on Amazon


eBook ISBN: 978-0-620-89475-3


Available from Amazon

Author Andrew J. Brough

Publisher: Quickfox Publishing on behalf of the Brough Leadership Institute

Publication Date: November 2020

About Andy

Dr Andrew Brough is an international Leadership and Organisational Development consultant and Chartered Marketer. He is also the founder of the Brough Leadership Institute based outside Knysna, South Africa. As a facilitator, lecturer, broadcaster and keynote speaker, Andy has more than 25 years of wide–ranging professional experience. Andy is an Executive Education specialist in Strategy, Sales & Marketing, Leadership, Teams & Corporate Reputation.

Andy consults for many international blue-chip companies and speaks on issues pertaining to strategy, team and people development. His international facilitation experience means he brings a professional understanding to issues around strategic foresight, persity, teamwork, leadership, and sales & marketing. Andy has a master’s degree in organisational Leadership and a doctorate (Ph.D) in Business Management with a specialization in Leadership and Corporate Reputation. He has facilitated over 3500 programmes to audiences in more than 80 countries. He is also an experienced conference moderator and has worked in the corporate, government and not-for-profit sectors. He is also the author of the book, "Leadership: The Exponential Effect” to be released around the SA springtime later in 2020.